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Στον πελάτη (ακόμα και στον εν δυνάμει), προστίθεται ένα επιπλέον κανάλι επικοινωνίας και ψηφιακής εξυπηρέτησης με την επιχείρηση, το οποίο μπορεί να επιφέρει θετικά αποτελέσματα εφόσον αξιο
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